About the client

Nordstrom, a well-known and established American luxury retail chain, over a century old, and with a $3.75 billion market cap. The brand is known for its trendy and quality items and reaching to market in time to capitalize on trends.

Challenges faced

Nordstrom needed a reliable partner who could have automated their imagery process and shorten their going live time to less than 24 hours. The turnaround time was more pressing for the popular Flash sales division of Hautelook. This brand dealt majorly in Flash sales which needed a 2 hour turnaround time. These flash sales often happened for SKUs with less inventory so the TAT and cost were major concerns. 

How Dresma helped

 Dresma and its AI enabled platform, DresmaPost, enabled them to automate their imagery workflow and cut costs while meeting high Nordstrom quality standards in imagery. 

Existing workflow

Multiple Studio Setting Across USA

Photographer visiting multiple locations to complete photoshoots

Discrepancy in following image guidelines

Inconsistent images and a long TAT

Using the images for catalog listing or social media

Workflow with Dresma

Use DresmaPost’s AI algorithms to process images 

TAT reduced to 2 hours and at scale

All teams across locations on one platform

Processed digital repository accessible to all

Benefits at a glance:

  • Reduction in TAT 
  • Consistent quality 
  • Cost reduction 
  • No hiring impact as the AI took care of seasonal fluctuations and surges
  • Rich Dashboard and automatic itemized invoicing/billing kept the entire engagement hasslefree and centrally managed

Here’s what the client had to say

“Our experience of the Dresma team’s production skills and customer support has been excellent and exceeded expectations during our “ramp-up” phase. We have found the team to be very responsive to our needs and diligent in following the specific guidelines of our trainers. We would like to thank them for handling our images with care, which is super essential to the customer experience.”

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